Watch out Bud Light! P. Diddy's famous vodka, CIROC, has just been partnered up with the NBA. The two are working together to not only advertise CIROC but to educate fans as well.
According to reports there will be two campaigns within this partnership:
One will be known as "The Toast of the NBA" which will educate NBA fans on how to enjoy the games responsibly.
The second campaign will be called "The Art of Celebration" which will focus on showing fans how to live it up.
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